Catch up on all the latest media coverage and updates about Krema.
Dexter Krema is proud to have produced a worldwide commercial film for Hankook Tire, working on this project in collaboration with Takeaway and Dexter Studios under the Dexter Group.
‘Hankook Tire X Formula E, Electrify Your Driving Emotion’ is a global campaign by Hankook Tire as the official sponsor of season 9 of the ABB FIA Formula E World Championship. This project was shot using the ‘one take’ technique, using racing drones to capture the exhilarating feel of Formula E racing and world-class VFX technology to get an ultra-close view of the intricate grooves and patterns of the exclusive Hankook iON evo tires.
To function effectively on different websites and sections of the campaign, the video was edited into three versions of varying durations.
Dexter Krema, a subsidiary company of VFX content production specialist company Dexter Studios (206560), is partnering with global CRM solution company Salesforce to enhance its global competitiveness in advertising and marketing businesses. Dexter Studios is expected to play an active role as a leading company in the industry by introducing an On-Demand system that supports the entire marketing business from software solutions to practical services- the first of its kind in Korea.
On April 26th, Dexter Studios announced that Dexter Krema (CEO Son Dong-jin, Song Kyung-woon), a specialized advertising and marketing company, had signed a marketing consulting partnership with Salesforce Korea (CEO Son Boo-han) and established a joint operating development agreement. Both companies plan to provide digital marketing services to client companies to support marketing strategy development and execution.
Dexter Krema has won more than 16 international advertising awards in the digital sector since its founding in 2009 and has grown into a leading comprehensive digital agency, taking charge of global advertisement planning and integrated communications for major domestic and global companies. It has also demonstrated its creative business capabilities both domestically and internationally by being certified as an official partner of Google Marketing Platform. Since last year, it has expanded its business scope to include virtual production, AI (Artificial Intelligence) meta-humans, global personalized media, and NFT marketing.
An official from Dexter Krema said, "We are engaged in sales that incorporate advertising marketing in various industries such as IT, automotive, fashion, architecture, food, and culture," and "As marketing has become an essential tool for business activities, it is time for a strategic approach aimed at the advertising market."
To sign this consulting partnership, Dexter Krema obtained the Salesforce management certification to enhance its professional expertise. As a CRM consulting company, they have met all the necessary qualifications to provide quality services and plan to apply the business capabilities they have accumulated as a specialized planning agency to CRM consulting.
An official from Salesforce Korea said, "Salesforce's abundant technology, combined with Dexter Krema's marketing strategy consulting know-how, allows us to propose an integrated CRM marketing strategy optimized for each company."
Salesforce provides CRM (Customer Relationship Management) solutions in the form of Software as a Service (SaaS) around the world, and companies are supported by a variety of services such as customer relationship management, sales management, and marketing automation services. In addition, Salesforce provides a system that maximizes corporate business performance by utilizing analysis technology based on the visualization-centered data analysis tool 'Tableau' and advanced artificial intelligence technologies such as generative AI and active AI (Actionable AI).
"The development of a joint offering with Dexter Krema will be a new opportunity to more strategically utilize the CRM solutions provided by Salesforce," said Son Buhan, CEO of Salesforce Korea.
Song Kyung-woon, CEO of Dexter Krema, said, "We expect that the collaboration with Salesforce will greatly help improve the quality of digital marketing services provided by Dexter Krema and strengthen its technological capabilities."
Contact: Dexter Studio Public Relations Team Manager Tae-Eun Jung
Phone: 010 – 3037 – 062
NFTs are a relatively new technology being embraced by artists, gamers, and businesses, both in South Korea and all over the world. As the use cases for NFTs continue to expand, agencies will need to have the vision to incorporate them naturally into campaigns and leverage the buzz around the technology into sales.
At Dexter Krema, we are always looking to the future and experimenting with emerging trends and technologies. Our talented in-house team created ‘Kre-Magnon’ NFTs to help our employees understand the processes around NFTs and inspired us to think about how to incorporate this into our future projects with clients. Designed based on Cro-Magnons, early modern humans who occupied Europe around 56,000 years ago, the NFTs were available to employees on a private virtual marketplace for a limited time. Employees could obtain these NFTs for free and various rewards and prizes were available for those who participated. The project is ongoing and promises long-term learning and engagement for employees in this space.
In the advertising space, it is important to be nimble and forward-thinking as an agency and to incorporate innovative technology into campaigns, both with existing and new clients. Dexter Krema’s employees are digital creatives with the specialized knowledge and capacity for the end-to-end process of NFT marketing and the ability to leverage new technology into successful campaigns.
D1, an affiliate virtual studio under Dexter Group, created three product commercials for LG’s booth at CES 2023- one of the world’s biggest and most influential tech shows. The videos showcase the unique selling points of LG’s products, as well as how seamlessly they can integrate into your home and improve your life.
D1 uses cutting-edge Virtual Production technology to create high-quality and realistic content that can be projected onto an LED background in real time, allowing real models to act in the scene without the constraints of time and space. This technology aims to solve problems that can arise with conventional filming technologies.
Krema's very own Data Creative Lab has been certified as a Google Marketing Platform (GMP) partner, making Krema one of only 10 companies in Korea—and one of the first creative agencies in the country—to receive such accreditation.
Krema Worldwide has signed an MOU with Dexter Studios, Asia's largest VFX production company. The agreement will see Krema's industry know-how and human resources combined with Dexter Studio's technology to jointly produce quality content across a diverse range of platforms.
We offer an export voucher for companies in Korea who wish to do business with us in China. More information is available on the Korean version of our site.
We are thrilled to announce the promotion of Ken Song to joint CEO alongside Krema founder Dylan Son.
Team leader Jay Choi was invited to participate in the 2019 Max the Creative Digital Marketing Conference held on Jeju Island, South Korea. There he shared his creative insights and strategies as an advertising industry expert in Korea.
As part of our work in China, Krema Worldwide created HIGOUKU, an e-commerce platform linked to popular Chinese messaging platform WeChat, that enables consumers to make purchases with ease.