'Hankook Tire x Formula E' Commercial Film

May 2023

Dexter Krema is proud to have produced a worldwide commercial film for Hankook Tire, working on this project in collaboration with Takeaway and Dexter Studios under the Dexter Group. 

‘Hankook Tire X Formula E, Electrify Your Driving Emotion’ is a global campaign by Hankook Tire as the official sponsor of season 9 of the ABB FIA Formula E World Championship. This project was shot using the ‘one take’ technique, using racing drones to capture the exhilarating feel of Formula E racing and world-class VFX technology to get an ultra-close view of the intricate grooves and patterns of the exclusive Hankook iON evo tires.

To function effectively on different websites and sections of the campaign, the video was edited into three versions of varying durations.

(16 seconds)
(31 seconds)
(46 seconds)