// case study
LG Centum
System
A collaboration between LG Electronics and Bryan Berg to set a new Guinness World Record for the tallest house of cards built in 12 hours on top of an operating LG Centum System washing machine.
ROLE
Global
B2C
Digital
SERVICE
Creative Strategy
Production Planning
The project.
LG Electronics tasked us with creating an engaging digital campaign video to highlight the improved technology used in their Centum System washing machines. We enlisted card-stacker Bryan Berg to participate in a Guinness World Record attempt that would convey the reduced vibrations of LG washing machines to consumers intuitively and creatively.
// CASE STUDY
LG Life's Good Campaign 2020
A two-part campaign that utilized influencers and a music competition to expand LG's brand awareness amongst younger consumers.
One of Korea's most trusted brands, LG Electronics has a long history of making durable, high-quality products that pushed it to the top of Korea's electronics market. The brief was to expand knowledge of LG's brand to younger audiences around the world, so Krema produced the Life's Good Project in 2020, a two-part campaign made by young people, for young people.
One of Korea's most trusted brands, LG Electronics has a long history of making durable, high-quality products that pushed it to the top of Korea's electronics market. The brief was to expand knowledge of LG's brand to younger audiences around the world, so Krema produced the Life's Good Project in 2020, a two-part campaign made by young people, for young people.
ROLE
Branded Media
Digital Campaign
Experiential
Influencer
Digital Campaign
Experiential
Influencer
highlights
