// case study
LG SIGNATURE
Master Stories
An annual campaign collaborating with global personalities to promote LG Electronics' premium SIGNATURE range.
ROLE
Global
B2C
Digital
Print
SERVICE
Creative Strategy
Production Planning
Copywriting
The project.
Since 2019, Krema has produced the Master Stories Series, a digital campaign for LG Electronics' premium SIGNATURE brand. The campaign highlights the stories of LG SIGNATURE's high-profile brand ambassadors, celebrating their skill, expertise, and dedication to their craft.
2019
Art, technology & craftsmanship.
For the 2019 LG SIGNATURE Master Stories campaign we partnered with watchmaker Antoine Preziuso, architect Massimiliano Fuksas, and visual artist Matt Clark. Through intimate discussions with these masters, we explored how their crafts align with LG SIGNATURE's core philosophy—finding the perfect combination of art and technology.
LG SIGNATURE IRM Master Stories - Main
FILM
LG SIGNATURE IRM Master Stories
ANTOINE PREZIUSO
ANTOINE PREZIUSO
FILM
LG SIGNATURE IRM Master Stories MASSIMILIANO FUKSAS
FILM
LG SIGNATURE IRM Master Stories
MATT CLARK
MATT CLARK
FILM
// CASE STUDY
LG Life's Good Campaign 2020
A two-part campaign that utilized influencers and a music competition to expand LG's brand awareness amongst younger consumers.
One of Korea's most trusted brands, LG Electronics has a long history of making durable, high-quality products that pushed it to the top of Korea's electronics market. The brief was to expand knowledge of LG's brand to younger audiences around the world, so Krema produced the Life's Good Project in 2020, a two-part campaign made by young people, for young people.
One of Korea's most trusted brands, LG Electronics has a long history of making durable, high-quality products that pushed it to the top of Korea's electronics market. The brief was to expand knowledge of LG's brand to younger audiences around the world, so Krema produced the Life's Good Project in 2020, a two-part campaign made by young people, for young people.
ROLE
Branded Media
Digital Campaign
Experiential
Influencer
Digital Campaign
Experiential
Influencer
2020
The professionals.
In 2020, the LG SIGNATURE Master Stories featured renowned wine critic James Suckling and two of the world's premier female golfers, Jin Young Ko and Sung Hyun Park.
LG SIGNATURE IRM Master Stories
JAMES SUCKLING
JAMES SUCKLING
FILM
LG SIGNATURE IRM Master Stories
GOLF MASTERS
GOLF MASTERS
FILM